most important factors and aspects

What do you consider to be the most important factors when learning or teaching a form of self defence/protection program.

Thanks for your time.

Hi Peter .. how are you mate.

well there are several (not in any specific order)

First make sure they know the differences between the martial arts/sports and self-defence.
explain the three elements of Personal Safety, Self-Protection and Self-Defence.

Teach them that NOT going physical is the first important point.Via awareness, avoidance and escape

Explain the shock value of a surprise attack.

Make them understand the importance of the mental side of it all not just the physical.

Try to get people to 'see' the imminent attack sooner.

Work on taking control of 'space' 'distance' and 'time' from the opponent and back to yourself

Work on projection of aggressions by taking the fears you feel and using their powers back on the attackers

try (if possible) to develop a bloody good right cross or hammer fist or other single shot impact move

above all .. BE HONEST

Thanks dave. i'm doing really really well mate. been practicing a few of you things from what i got off you last time.